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Purchase and Sale

THE SELLER WHO WAITS: WHY IN THE PREMIUM MARKET SELLING WELL IS NOT THE SAME AS SELLING FAST

There is a widely held narrative in the property market that says a home that takes time to sell is a home with a problem. That if it has been on the market for months, something is wrong. The price, the presentation, the location. That one must lower, adjust, concede. It is a narrative that has a certain logic in some segments of the market. In the premium segment, that logic not only does not apply....

THE LUXURY OF BELONGING: WHY SOME PLACES BECOME PART OF WHO YOU ARE

There are places we visit. Others we remember. And a select few eventually become part of the identity of those who live them. It does not happen on the first day. Nor after a few weeks. It is a bond that appears quietly, almost imperceptibly, until one day we realise we are no longer talking about a destination, but about a part of ourselves. For a long time, the value of a home was measured through...

THE ART OF WAITING: WHY TRUE LUXURY IS NEVER IN A HURRY

We live in an age obsessed with immediacy. Everything happens quickly, everything demands an instant response, and everything seems to be measured by how fast it arrives. Yet there are decisions that only reveal their true value when they are given the time they need to mature. Waiting does not mean standing still. It means observing. Listening. Understanding what cannot be discovered at first glance....

THE TIME IT TAKES: WHY IN THE PREMIUM MARKET THE BEST DECISIONS ARE NEVER THE FASTEST

There is a pressure that appears in almost every property transaction, regardless of the segment in which it takes place. It is the pressure of time. The feeling that if one does not decide now, if one does not sign before Friday, if one does not make the offer this week, something will be lost. It is a pressure that sometimes has real foundation and sometimes is simply the rhythm to which the market has...

WHAT DOESN’T APPEAR ON THE LISTING: WHY THE REAL VALUE OF A PROPERTY IS NEVER IN THE NUMBERS

When someone searches for a quality property, the first thing they receive is a listing. Square metres. Number of bedrooms. Year of construction. Distance to the sea. Price per square metre. These are useful figures, necessary ones even, but they have a structural problem that rarely gets mentioned: they do not describe what is actually being bought. A property description can state that an apartment...